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10. Shiseido
Shiseido is a Japanese brand and got A+ rating. They have upgraded their performance from the year of 2009 to 2012. In fact this the one of the oldest brand of the world. They launched all most all the cosmetics products such as Shadows, mascara, eyeliner, compact foundation and concealers etc. The interesting thing is that their rates are very economical. Their products are largely sold in European and American markets.
9. Biore
Biore is as well a Japanese brand. It has $3.36 million brand value. They are widely providing body and face products such as eye and lips cleanser, moisturizer, watery mousse and many more in the market of Japan, Canada and United States. They as well got A + rating that is why they are on ninth No. in our list.
8. Estee Lauder
This is a US cosmetics Brand. Their brand value is $3.716 million. This is a very popular and expensive brand. It was founded in 1946 by the Joseph Lauder and his wife Estee Lauder. Headquarter of the company is in New York. They provide all Skincare, hairs, makeup and Fragrance products.
7. Dove
Dove is a UK based company. Sadly speaking the products of the company has decreased from former the two years but in some way the company managed the seventh No. in our list. In fact Unilever the owner of the brand introduced it in 1955. They have market in more than 35 countries and provide products both for male and females. Their brand value is $5.047 million.6. Lancome
This is the French brand and their headquarter is in Paris. Their brand value is $5.095 million. This is one of the expensive brand in the cosmetics world and they provide products for Skincare, makeup and fragrances. It was founded by the Armand Petitiean in 1953. They always hire top models as their brand ambassador.5. Nivea
Nivea is a German brand. This is one of the oldest cosmetics company and was found in 1888. Its brand value is $5.574 million. They provide both body and facial products and their moisturizer and shaving creams are liked all around the world. Especially their tanning oils are liked in India, America and France.4. Neutrogena
Neutrogena is a US cosmetics company. Its brand value is $6.248 million. It was established in 1930 and maintains headquarters in Los Angeles. They provide products of skincare, cleanser, moisturizer, hair, body and bath etc. They have increased their performance so that’s why jumped from six to fourth No. in our list.
3. L’ Oreal
L’Oreal is as well a French brand. It was established in 1909. Its headquarter is in Clichy. The brand basically provides all kind of skincare, hairs and body products. Especially their skincare are famous in all over the world. Its brand value is $7.774 million. In 2011 it was ranked on 4th No. but this year it is switched on 3rd No. because of its excellent performance.2. Avon
Avon is US based cosmetics company. They provide products in more than 140 countries. Their products are mainly deals with household, personal care, and all types of cosmetics products. It was founded in 1886. Their main market is US, Canada, India and China. Their product value is $7.901 million. They provide products for men and for women as well.
1. Olay
Olay is American cosmetics brand. Its old name is Oil of Olay and it was founded in 1970 by the Graham Wulff. It was founded in South Africa. Its brand value $79 billion. They always hire supermodels as their brand ambassador. They provide products like total effects, perfect radiance and all type of body and face products.
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